Background: Airley.io is an AI-powered platform designed to streamline the creation and management of cohort-based courses. It offers tools for curriculum development, assignments, events, and community building, aiming to provide a seamless experience for educators and learners alike. ​

Challenge: Despite its comprehensive features, Airley.io faced challenges in maintaining consistent communication with students throughout the course lifecycle. The platform needed an efficient way to send timely updates, reminders, and announcements to keep students engaged and informed, without adding to the administrative burden of instructors.​

Solution: By integrating Posthoot, Airley.io enabled instructors to automate and schedule communications across multiple channels, including email and social media. This integration allowed for the creation of personalized messages tailored to specific cohorts, ensuring that students received relevant information at appropriate times. Additionally, Posthoot's analytics provided insights into engagement metrics, helping instructors refine their communication strategies.​

Implementation: Instructors utilized Posthoot to set up automated workflows for various stages of the course. For instance, welcome emails were scheduled to be sent upon enrollment, weekly reminders were dispatched to prompt assignment submissions, and notifications about upcoming events were automated. Social media posts highlighting key course milestones and student achievements were also planned in advance, fostering a sense of community and encouraging participation.​

Results: The adoption of Posthoot led to a 40% increase in student engagement, as evidenced by higher participation rates in discussions and timely assignment submissions. Instructors reported a 30% reduction in time spent on administrative communications, allowing them to focus more on content delivery and student support. Overall, the integration of Posthoot contributed to a more dynamic and interactive learning environment, enhancing the overall educational experience on Airley.io.​